114 is going to be Voice Google. 114 used to be a telephone number yellowpage. Now they are changing the strategy to more general information besides telephone numbers.

They are going to sell ads too. It should work like this. When you ask for hotel information around specific location. Which hotel 114 should recommend to you? The most paied one of course. Will you mind to get advertise information in this occasion? Probably it’s better than none.

Surely if this service is successful. We will see Google Adwords in the result.